During the month of November Hallmark stores across the country hold the November Holiday Open House events. The final ornament designs are unveiled and in many cases some July releases have already started to sell out. The "Reach" promotions are sold - offering a different piece of the "Reach" set each week. In recent years Hallmark stores also offer a VIP event - the store's best customers are gifted with a goodie bag filled with gifts of appreciation.

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