Hallmark Colorway Ornaments

What are colorways?

            Colorways are Hallmark Keepsake ornaments that are painted differently than the same ornament in the Hallmark Keepsake ornament line. These items are specially produced by Hallmark and are often used as incentives or prizes at Hallmark events such as Premiere. Depending upon their designated use they are produced in small quantities compared to the ornaments in the regular line. Secondary market values for colorways are dependant on a number of factors - how many were produced, how hard were they to obtain and the popularity of the "base" ornament. Although most of the colorway boxes are the regular line box with a small gold sticker in the upper corner denoting Colorway the first few were packaged in just the regular line box with no sticker or designation that the ornament inside was different in any way.